Free Is Good

July 16, 2009

Read the book Free: the future of a radical price by Chris Anderson yet? Anderson, whom you’ll recall as the erudite author of The Long Tail in which he examines the Internet’s effect on the economy and concludes that the real money to be made in publishing is not from a few blockbuster titles but from a large catalog of ‘small’ titles, is once again on the outer edge of the envelope proposing that the real revenue in retail now is to be found by giving things away. The book has elicited reviews from Malcolm Gladwell in The New Yorker and Jeremy Philips in The Wall Street Journal, among others.  Publishers Weekly reviewed the book and said about it, in part: “Anderson provides a thorough overview of the history of pricing and commerce, the mental transaction costs that differentiate zero and any other price into two entirely different markets, the psychology of digital piracy and the open-source war between Microsoft and Linux. As in Anderson’s previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating.”

Put the book on hold through the Library’s catalog here. And for more of his forward thinking, take a look at what he has to say on his blog.